Overview
Ciro represents a breakthrough in sales prospecting technology, functioning as an AI-powered prospecting assistant that eliminates the tedious manual work of building targeted contact lists. Founded in 2023 and backed by Y Combinator and Garry Tan, Ciro combines advanced AI technologies to build, score, and enrich prospect lists in under five minutes.
What truly sets Ciro apart is its comprehensive understanding of your ideal customer profile (ICP) rather than merely providing contact data. The platform analyzes your website, tests multiple search strategies across 500M+ profiles, and pulls verified contact information including mobile numbers and emails with impressive accuracy.
With integrations to leading CRMs and a suite of prospecting tools, Ciro dramatically reduces both the time and effort required for effective B2B prospecting while improving data quality and targeting precision.
Key Features
- AI Autopilot: Automatically builds, scores, and enriches your prospect list by scanning your website to understand your ICP and testing various search strategies across 500M+ profiles
- Contact Waterfall Technology: Accesses data from 15+ top data providers to deliver verified emails and mobile numbers with industry-leading accuracy rates
- Fine-Grained Scoring: Analyzes every contact in detail beyond just company and title to determine precise fit with customizable scoring criteria
- CRM Integration: One-click push to Salesforce, HubSpot, Apollo and other systems without requiring technical setup or implementation
- Browser Extension: Enriches contact data directly from LinkedIn and other sites, significantly streamlining the research process
- Bulk Enrichment: Enhances existing contact lists with verified information and backfills missing or bad data in your CRM
- Data Validation: Provides higher quality mobile numbers and emails compared to competitors through extensive verification processes
- Flexible Export Options: Enables seamless export to CRM, sales engagement tools, or CSV with zero technical work required
Use Cases
SDR & BDR Productivity Enhancement
Sales Development Representatives leverage Ciro to reclaim up to 40% of their workweek typically lost to manual prospecting. Rather than sifting through LinkedIn profiles and building spreadsheets, SDRs can define their target criteria and let Ciro’s AI Autopilot build a complete list of qualified prospects with verified contact details.
Teams report spending significantly more time on actual selling activities while maintaining higher quality prospect data, resulting in improved connection rates and ultimately more meetings booked with qualified leads.
Targeted Account-Based Marketing
Marketing teams use Ciro to build precise target account lists for ABM campaigns. By defining detailed ICP criteria and letting the AI search across 500M+ profiles, marketers create highly segmented contact lists with multiple stakeholders at each account.
The platform’s ability to understand complex search parameters and return not just basic contact information but comprehensively scored prospects enables marketers to personalize outreach at scale and improve campaign performance metrics across the board.
CRM Data Quality Optimization
Operations teams rely on Ciro to solve persistent CRM data quality issues. The platform’s bulk enrichment capabilities automatically validate existing contact information, fill in missing fields, and replace outdated or incorrect data.
Companies report dramatic improvements in database quality metrics after implementing Ciro, with bounce rates declining significantly and mobile connection rates increasing. This enhanced data quality translates directly to higher performance across sales and marketing initiatives without requiring manual data maintenance.
Sales Territory Expansion
Sales leaders leverage Ciro to quickly identify and penetrate new market segments. When expanding into unfamiliar territories, sales teams can use the AI Autopilot to rapidly test multiple targeting strategies, refining their ICP for new markets in minutes rather than weeks. This accelerated discovery process allows companies to validate market opportunities with minimal resource investment and quickly pivot if needed. Teams particularly value the ability to export targeted lists directly to engagement platforms for immediate outreach when entering competitive markets.
Target Audience & Industries
Target Audience
Ciro primarily serves B2B sales and marketing professionals across experience levels, from SDRs and BDRs handling daily prospecting to sales leaders and marketers managing strategic initiatives. The platform is designed for teams seeking to maximize efficiency through automation, sales operations professionals focused on data quality, and growth leaders looking to scale outreach efforts without proportionally increasing headcount or sacrificing targeting precision.
Target Industries
While Ciro serves B2B companies across sectors, it shows particular strength in technology, SaaS, professional services, financial services, and healthcare. The platform is heavily utilized by companies with complex B2B sales cycles, particularly those selling into mid-market and enterprise accounts where identifying the right stakeholders is crucial. Organizations with defined ICPs but high-volume prospecting needs see especially significant value from the automation capabilities.
Evaluation and Review
Advantages
- Significant time savings by reducing prospecting time from hours to minutes through AI automation
- Superior contact data quality with 80-90% mobile phone coverage versus industry average of 60-70%
- Agentic search capabilities that test multiple strategies in parallel rather than relying on single-method approaches
- Fine-grained scoring that analyzes prospects beyond just title and company for better targeting precision
- Waterfall enrichment technology that aggregates data from 15+ sources for comprehensive contact information
- Seamless CRM integration requiring minimal technical implementation compared to competing solutions
- Flexible credit-based pricing model allowing scalable usage based on actual prospecting needs
- Ability to backfill missing data and correct bad information in existing CRM databases
Limitations
- Pay-per-enrichment credit model may accumulate costs quickly for high-volume users
- Limited industry-specific tailoring for certain niche verticals with unique targeting requirements
- Current integrations cover major CRMs but may lack support for some specialized sales tools
- No built-in engagement capabilities requiring integration with separate outreach platforms
- Intent data and buying signal detection still under development compared to mature features
Pricing
Ciro offers a straightforward, credit-based pricing model that scales with usage needs. Each tier provides access to the core platform with differences in monthly credits and available features. The credit system provides flexibility for teams of different sizes and prospecting volumes.
Limited trial access to experience Ciro’s capabilities.
- 300 credits, one-time
- 10 per phone, 2 per email, 1 per evaluation
- Browser extension
- Ciro AI Autopilot
- Ciro Enrich
Per user, ideal for individual sales professionals.
- 1,000 credits per month
- 10 per phone, 2 per email, 1 per evaluation
- Browser extension
- Ciro AI Autopilot
- Ciro Enrich
- CRM integration
- Bulk Upload
20% discount available on annual plans
For sales teams requiring higher volume and advanced features.
- 10,000+ credits per month
- Browser extension
- Ciro AI Autopilot
- Ciro Enrich
- CRM integration
- + Team Features
Credit System Explained
Ciro’s credit system is designed to provide flexibility based on your specific prospecting needs:
| Action | Credit Cost | What You Get |
|---|---|---|
| Phone Number Enrichment | 10 credits | Verified mobile number with 80-90% coverage |
| Email Enrichment | 2 credits | Verified business email address |
| Profile Evaluation | 1 credit | AI assessment of prospect fit with your ICP |
| AI Autopilot Search | Varies based on results | Complete prospect list with scoring and enrichment |
Annual plans offer a 20% discount compared to monthly billing. Enterprise packages with custom credit allocations are available for high-volume users.
Other Information
Domain Info
Created at: 2020-06-03
Expires at: 2025-06-03
Company & Backing
Founded: 2023
CEO: Richard Lee (Previously: Experienced founder and cold caller)
Investors: Y Combinator, Garry Tan, Brad Flora
Customer Satisfaction
Ciro maintains strong customer satisfaction with enthusiastic testimonials from sales professionals across organization sizes. Users particularly praise the time savings, improved contact data quality, and the intuitive nature of the AI Autopilot. Sales leaders report significant productivity gains, with SDRs reclaiming up to 40% of their week previously lost to manual prospecting activities.
Interest over time
Worldwide. Past 7 days. Web Search.
Comparative Analysis
When compared to traditional prospecting methods, Ciro delivers substantial improvements across key metrics:
| Feature | Before Ciro | With Ciro |
|---|---|---|
| AI-powered list building | ❌ Not available | ✅ Automated |
| Mobile phone data coverage | 60-70% | 80-90% |
| Waterfall enrichment | ❌ Not available | ✅ 15+ data sources |
| Backfill missing & bad numbers | ❌ Manual process | ✅ Automated |
| Flexible month-to-month plans | ❌ Often annual contracts | ✅ Available |
